Jessica Marie Gutierrez Guzman

Jessica Marie Gutierrez Guzman is an executive strategist and organizational leader with a two-decade career driving national campaigns, shaping executive decision-making, and building brands with global visibility. As President of Benivita™, she leads corporate strategy, brand development, partnerships, and organizational direction, bringing a proven record of cross-industry leadership to the company’s mission in modern telehealth.

She has secured extensive press and publicity in leading magazines—including Vogue, InStyle, O, Vanity Fair, Glamour, The Wall Street Journal, and USA Today—as well as television, film, and high-traffic digital platforms, while directing integrated marketing initiatives that consistently drive measurable growth and engagement.

Raised in Houston, Texas, Jessica earned her Bachelor’s in International Business from the University of Houston at 21. Her career accelerated when she was recruited by Farouk Systems, Inc., the company behind CHI and BioSilk. As one of the youngest executives in the company’s history, she worked directly with founder Farouk Shami in her role as Director of Marketing and Public Relations, while also serving as Managing Editor of CHI Magazine, an international publication distributed in more than 100 countries. For over six years as the founder’s right hand, she directed national commercials and global photo shoots—including a Miss USA production—and secured front-page coverage in The Wall Street Journaland USA Today. She landed Shami on CNN Money, FOX Business, and three seasons of Celebrity Apprentice, where he and his company were featured as the signature brand, with celebrity contestants tasked to design campaigns for his products. Beyond traditional press, Jessica secured television and film placements that put Farouk’s brands in the hands of A-list celebrities—from Jessica Alba and Miley Cyrus to Michael Jackson—expanding the company’s cultural relevance across Hollywood and global pop culture. She also made key contributions to political strategy, helping build unprecedented support during Shami’s gubernatorial campaign.

Her expertise and influence were further recognized when Harvard University’s Kennedy School invited her to help launch its first Latino Leadership Initiative, a program designed to advance Hispanic representation in positions of power. Over the years, Jessica has shared spaces with some of the nation’s most respected figures, including Supreme Court Justice Sonia Sotomayor, President Barack Obama, Beyoncé, Mark Cuban, Jonathan Tisch, and Paul Chávez, son of civil rights icon César Chávez. She is also the creator of The Hispanic Blog, nominated twice by South by Southwest and Univision’s Social Revolución.

Jessica later became Director of Public Relations for FHI Heat, an international beauty brand, where she led national media partnerships with NBC’s Extra and spearheaded a children’s cancer awareness campaign with celebrities such as Magic Johnson, Gene Simmons, Ryan Seacrest, the Modern Family cast, and the World Boxing Council. During her tenure, she also starred in a television pilot alongside two fellow Latina publicists, highlighting the influence and innovation of Latinas in entertainment PR. She orchestrated cross-promotions with One Direction during their U.S. tour, partnered with major Fashion Weeks, and secured high-visibility product placements on Ellen DeGeneres’ 12 Days of Giveaways. A signature achievement included spearheading a nationwide hotel partnership through Extra at the Movieswith Mario Lopez, placing the FHI Heat brand in front of millions of travelers. Her contributions were further recognized by the Television Academy for the Primetime Emmy Awards, honoring her role in Saturday Night Live’s Outstanding Hairstyling.

After the sale of FHI Heat in 2020, Jessica redirected her expertise to support her husband’s ventures in real estate, private equity, and beauty distribution during his recovery from a life-altering injury. With her hallmark resilience, she guided operations while expanding her long-term vision for transforming healthcare accessibility.

Today, Jessica serves as President of Benivita™, a mission-driven telehealth company dedicated to delivering affordable, bilingual, and culturally relevant healthcare solutions to underserved communities, particularly Latinos. Alongside her leadership at Benivita™, she returned to a passion she has nurtured since her twenties—behavioral science—and developed Cognitive Emotional Repatterning™ (CER), a proprietary 7-phase method designed to help high-achieving women rewire subconscious patterns that limit performance by working directly with the nervous system. She is currently preparing for the publication of her first book, Unpatterned, which explores the CER methodology and its role in personal and professional transformation.

Jessica’s career reflects a singular throughline: breaking barriers, building brands, and expanding access—whether to opportunity, healthcare, or human potential.