{"id":830,"date":"2025-07-18T03:16:03","date_gmt":"2025-07-18T03:16:03","guid":{"rendered":"https:\/\/benivita.maktechinstitute.com\/?page_id=830"},"modified":"2026-10-09T18:54:58","modified_gmt":"2026-10-09T18:54:58","slug":"jessica-marie-gutierrez-guzman","status":"publish","type":"page","link":"https:\/\/benivita.com\/es\/jessica-marie-gutierrez-guzman\/","title":{"rendered":"Jessica Marie Guti\u00e9rrez Guzm\u00e1n"},"content":{"rendered":"
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Jessica Marie Guti\u00e9rrez Guzm\u00e1n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Directora de Mercadotecnia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Jessica Marie Gutierrez Guzman is an executive strategist and organizational leader with a two-decade career driving national campaigns, shaping executive decision-making, and building brands with global visibility. As Chief of Marketing and Technology of Benivita\u2122, she leads corporate strategy, brand development, partnerships, and organizational direction, bringing a proven record of cross-industry leadership to the company\u2019s mission in modern telehealth.<\/p>

Ha conseguido una amplia cobertura medi\u00e1tica y publicitaria en importantes revistas, entre ellas Vogue, InStyle, O, Vanity Fair, Glamour, The Wall Street Journal,<\/em> y USA Today<\/em>\u2014as\u00ed como televisi\u00f3n, cine y plataformas digitales de alto tr\u00e1fico, al tiempo que dirige iniciativas de marketing integradas que impulsan constantemente un crecimiento y un compromiso mensurables.<\/p>

Criada en Houston, Texas, Jessica obtuvo su Licenciatura en Negocios Internacionales en la Universidad de Houston a los 21 a\u00f1os. Su carrera despeg\u00f3 cuando fue contratada por Farouk Systems, Inc., la empresa creadora de CHI y BioSilk. Como una de las ejecutivas m\u00e1s j\u00f3venes en la historia de la empresa, trabaj\u00f3 directamente con el fundador Farouk Shami como Directora de Marketing y Relaciones P\u00fablicas, a la vez que se desempe\u00f1aba como Editora Gerente de Revista CHI,<\/em> an international publication distributed in more than 100 countries. She directed national commercials and global photo shoots\u2014including a Miss USA production\u2014and secured front-page coverage in El Wall Street Journal <\/em>y EE.UU. Hoy en d\u00eda.<\/em> Ella aterriz\u00f3 a Shami en CNN Money, FOX Business,<\/em> y tres temporadas de Aprendiz de celebridad,<\/em> Donde \u00e9l y su empresa se presentaron como la marca insignia, con concursantes famosos encargados de dise\u00f1ar campa\u00f1as para sus productos. M\u00e1s all\u00e1 de la prensa tradicional, Jessica consigui\u00f3 apariciones en televisi\u00f3n y cine que pusieron las marcas de Farouk en manos de celebridades de primera l\u00ednea, desde Jessica Alba y Miley Cyrus hasta Michael Jackson, expandiendo la relevancia cultural de la compa\u00f1\u00eda en Hollywood y la cultura pop global. Tambi\u00e9n realiz\u00f3 contribuciones clave a la estrategia pol\u00edtica, ayudando a generar un apoyo sin precedentes durante la campa\u00f1a de Shami a la gobernaci\u00f3n.<\/p>

Her expertise and influence were further recognized when Harvard University\u2019s Kennedy School invited her to help launch its first Latino Leadership Initiative, a program designed to advance Hispanic representation in positions of power. Over the years, Jessica has shared spaces with some of the nation\u2019s most respected figures, including Supreme Court Justice Sonia Sotomayor, President Barack Obama, Beyonc\u00e9, Mark Cuban, and Jonathan Tisch. She is also the creator of El Blog Hispano,<\/em> nominado dos veces por South by Southwest y Univision Revoluci\u00f3n social.<\/em><\/p>

Jessica later became the Director of Public Relations for FHI Heat, an international beauty brand, where she led national media partnerships with NBC\u2019s Extra<\/em> y encabez\u00f3 una campa\u00f1a de concientizaci\u00f3n sobre el c\u00e1ncer infantil con celebridades como Magic Johnson, Gene Simmons, Ryan Seacrest, el Familia moderna<\/em> cast, and the World Boxing Council lead by Mauricio Sulaiman. During her tenure, she also starred in a television pilot alongside two fellow Latina publicists, highlighting the influence and innovation of Latinas in entertainment PR. She orchestrated cross-promotions with One Direction during their U.S. tour, partnered with major Fashion Weeks, and secured high-visibility product placements on Los 12 d\u00edas de regalos de Ellen DeGeneres.<\/em> Un logro destacado incluy\u00f3 encabezar una asociaci\u00f3n hotelera a nivel nacional a trav\u00e9s de Extra en el cine <\/em>Con Mario L\u00f3pez, posicion\u00f3 la marca FHI Heat ante millones de viajeros. Sus contribuciones fueron reconocidas por la Academia de Televisi\u00f3n en los Premios Primetime Emmy, en honor a su papel en Saturday Night Live<\/em> Peinado excepcional.<\/p>

Tras la venta de FHI Heat en 2020, Jessica reorient\u00f3 su experiencia para apoyar las inversiones de su esposo en bienes ra\u00edces, capital privado y distribuci\u00f3n de productos de belleza durante su recuperaci\u00f3n de una lesi\u00f3n que le cambi\u00f3 la vida. Con su resiliencia distintiva, lider\u00f3 las operaciones y ampli\u00f3 su visi\u00f3n a largo plazo para transformar la accesibilidad a la atenci\u00f3n m\u00e9dica.<\/p>

Today, Jessica serves as the Chief of Marketing and Technology of Benivita\u2122, a mission-driven telehealth company dedicated to delivering affordable, bilingual, and culturally relevant healthcare solutions to underserved communities, particularly Latinos.<\/p>

Alongside her leadership at Benivita\u2122, she returned to a passion she has nurtured since her twenties\u2014behavioral science\u2014and developed Cognitive Emotional Repatterning\u2122 (CER), a proprietary 7-phase method designed to help high-achieving women rewire subconscious patterns that limit performance by working directly with the nervous system. She is currently preparing for the publication of her first book, Sin patr\u00f3n,<\/em> que explora la metodolog\u00eda CER y su papel en la transformaci\u00f3n personal y profesional.<\/p>

La carrera de Jessica refleja una l\u00ednea argumental singular: romper barreras, construir marcas y ampliar el acceso, ya sea a las oportunidades, la atenci\u00f3n m\u00e9dica o el potencial humano.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Executive Team Jessica Marie Gutierrez Guzman Chief Marketing Officer Jessica Marie Gutierrez Guzman is an executive strategist and organizational leader […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-830","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/benivita.com\/es\/wp-json\/wp\/v2\/pages\/830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/benivita.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/benivita.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/benivita.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/benivita.com\/es\/wp-json\/wp\/v2\/comments?post=830"}],"version-history":[{"count":23,"href":"https:\/\/benivita.com\/es\/wp-json\/wp\/v2\/pages\/830\/revisions"}],"predecessor-version":[{"id":1484,"href":"https:\/\/benivita.com\/es\/wp-json\/wp\/v2\/pages\/830\/revisions\/1484"}],"wp:attachment":[{"href":"https:\/\/benivita.com\/es\/wp-json\/wp\/v2\/media?parent=830"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}